In day to day life we buy things depending on how we feel our purchases will enhance our life. people tend to take the decisions keeping in mind how the goods are going to help in future. Inside the virtual world the human mentality remains the same, which help the gaming companies to make revenue through micro-transaction.

Earlier we published an article on Zynga, who is the current leader in the field of social gaming industry, making most of its money through micro-transaction. Virtual goods are becoming a mean for the game developers to make money from their users. Users exchange real money for the game currency, which allows them to buy the virtual goods or to get to the higher level. Mafia Wars is a perfect example of this. In the game the users can buy the reward points which help you add exclusive items to your inventory. Virtual goods allows users to brag about highly expensive or limited supply objects. owning the items gives them additional skill points, which helps in leveling up.Players can buy exclusive weapons which  gives them an edge in battles over their opponents. Extreme Basketball is another example of it, in which users put together basketball teams and compete against each other,
virtual goods include player items like shoes and apparel. This gear helps team members improve in offense and defense, which increases their team’s chances of winning.

Virtual goods are becoming a staple method for casual game developers to make money from their users. In general the roll of virtual goods is to make the game play more enjoyable, interesting, engaging and most importantly make more revenue for the game developers. Once you make virtual goods valuable and make that value evident to your users, the purchases will happen and your percentage of paying users will grow.